Name: BRASS MONKEY
Category: Premium Gin
Project: Label restyling



Brass Monkey is a premium gin crafted through cold distillation. Its taste is like a jazz improvisation: where every note is bright, fresh, and harmonious. This gin is created for those who appreciate the purity of flavor and know how to savor the best moments in life.

The client came to us with an already developed logo, bottle shape, and label for their gin. However, they were highly concerned about the existing design: it looked too much like a vodka bottle, and the logo was disproportionate. The label itself felt too heavy and completely failed to reflect the concept of 'jazz lightness.'

By changing the bottle color to jade green, we managed to break away from the strong associations with vodka, introduce a 1920s vibe, and make the bottle stand out on the shelf among competitors. The label retained its original proportions and silhouette, but became light, dynamic, and significantly more premium in its feel.